Facebook is now letting influencers turn their paid content into sponsored posts by tagging brands they're working with and then allowing advertisers to boost those posts without sharing them first. Brand execs are worried.
In the latest installment of our Confessions series, a broadcast executive shares frustrations about "the sheer two-facedness of agencies" regarding brand safety and their support of publishers.
"As long as [Facebook's] data is consistently wrong, I don't care." Brand managers, editorial directors and social media managers at the Digiday Content Marketing Summit discussed their biggest challenges, including Facebook and ROI.
Using the blockchain -- essentially a decentralized, ultra-secure Excel sheet -- to solve digital advertising's problems is becoming popular. Subscribe to Digiday+ to learn what it can do.
From Tearsheet: Here's why money transfer startup TransferWise is using the New York City subway's "summer of hell" to connect with passengers stuck on the train.
The Washington Post, TBWA\Chiat\Day, Dotdash and much more are nominated for their contributions to workplace culture at the inaugural Digiday WorkLife Awards, presented by Digiday Careers. See all the finalists.
UX, targeting, quality--what's working for you? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by RhythmOne.
