🎛️ ICYMI, this AI thing is really changing search

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Plus, What makes the best thought leadership, better social content strategies and more.

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Jun 17, 2025

Last week, I attended SMX Advanced in Boston, my first in-person SMX event and the first held in person since COVID, and the letters that passed through everyone’s lips were… A-I.

AI is upending search, but the mood at SMX was more curiosity and eagerness to learn than panic. How dominant is AI becoming in the search conversation? Look at what we have on tap on the topic today:

Adobe intro’d a new LLM Optimizer to help gauge brands’ AI search results. MarTechBot explains the most important metrics to watch as search evolves. I wrote about explaining AI optimization to your leadership. And there’s evidence those LLM visitors are worth serious coin.

Binge away, as the kids like to say.

Mike Pastore
Editorial Director

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What else we're reading

Good reads and conversations to help good marketers get better.

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MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

NEW! Enterprise Digital Asset Management Platforms Generative AI for Content Creation B2B Data Enrichment and Hygiene Email Marketing Platforms Identity Resolution Platforms Marketing Work Management Platforms Marketing Automation Platforms Customer Data Platforms. Call Analytics and Conversational Intelligence

What they're saying

“Leaders are abandoning the glossy perfection of traditional corporate communications in favor of messages that acknowledge complexity and uncertainty.” – Shama Hyder in Why the best thought leadership doesn’t sound like thought leadership “If your updates are falling flat, it’s easy to blame the algorithm. But it’s doing what it’s supposed to: surface what gets interaction. If the algorithm is using your message, that’s the signal.” – Stephanie Trovato in Content silence means your strategy is broken. Here’s how to fix it.