Jun 17, 2025

Last week, I attended SMX Advanced in Boston, my first in-person SMX event and the first held in person since COVID, and the letters that passed through everyone’s lips were… A-I.

AI is upending search, but the mood at SMX was more curiosity and eagerness to learn than panic. How dominant is AI becoming in the search conversation? Look at what we have on tap on the topic today:

Adobe intro’d a new LLM Optimizer to help gauge brands’ AI search results.
MarTechBot explains the most important metrics to watch as search evolves.
I wrote about explaining AI optimization to your leadership.
And there’s evidence those LLM visitors are worth serious coin.

Binge away, as the kids like to say.

Mike Pastore
Editorial Director

B2B marketing

B2B marketing on TikTok: What you need to know

TikTok is an essential tool for B2B marketers to connect with customers. Updated with details on TikTok's new AI tools for advertisers.

Search marketing

Adobe introduces LLM Optimizer to help teams improve AI search visibility

Adobe_Corporate_Horizontal_Lockup_Red_RGB-95x95

Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.

MarTechBot

What are the important metrics to watch as organic search traffic evolves?

You likely won't find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider.

MarTech webinar

Turn Real-Time Data into Smarter Customer Journeys

Learn how teams are using Customer Data Platforms to unify data, eliminate waste, and drive real, measurable results—without adding more tools or headcount.

Marketing management

Why the best thought leadership doesn’t sound like thought leadership

Thought-leadership-and-authenticity-concept

Influence now belongs to thought leaders who bring real stories, surprising journeys and clear points of view.

Social media marketing

Content silence means your strategy is broken. Here’s how to fix it.

Social-media-content-and-engagement-concept

If your social posts aren't getting traction, it's not the algorithm. Create content that gets seen by the right people and drives results.

Marketing artificial intelligence (AI)

A practical guide to agentic AI

See how autonomous AI agents are streamlining CX across sales, support, and marketing — not just with faster responses, but with real, measurable impact.

Marketing technology

How to get started with AI optimization (and explain it to your leadership)

AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.

What else we're reading

Good reads and conversations to help good marketers get better.

How do people end up in marketing operations, anyway?
The best buying signals aren’t in a database
And the most underrated marketing skill is …
What types of agencies will still be around in 5 years?
AI advertising hitting agencies’ stock prices
Big brands’ sales drop as ICE raids keep Latino customers at home

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

What they're saying

“Leaders are abandoning the glossy perfection of traditional corporate communications in favor of messages that acknowledge complexity and uncertainty.” – Shama Hyder in Why the best thought leadership doesn’t sound like thought leadership
“If your updates are falling flat, it’s easy to blame the algorithm. But it’s doing what it’s supposed to: surface what gets interaction. If the algorithm is using your message, that’s the signal.” – Stephanie Trovato in Content silence means your strategy is broken. Here’s how to fix it.

From Search Engine Land

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