Plus, authenticating luxury goods with AI
| HubSpot’s Smart CRM integration with LinkedIn Sales Navigator allows marketers to update customer records using data from LinkedIn. It seems like a leap forward for B2B organizations that find customers and prospects on LinkedIn. But how does this change a marketer’s approach to content and brand building on LinkedIn? Contributor Ali Schwanke provides helpful insights into the new integration and how sales and marketing teams should coordinate their efforts moving forward. Also, we don’t want to wish the summer away when it’s only begun. But if you’re making plans for fall, consider speaking at The MarTech Conference. Right now, we’re accepting session pitches and would love to hear your ideas about technologies and strategies that matter most to marketers. OK, now back to your favorite warm weather pastimes. Chris Wood
Editor | | |
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| HubSpot | | | Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs. | | |
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| Ecommerce | | | Marketing luxury goods like handbags and watches requires a means of sourcing those goods — and telling if they're real or fake. | | |
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| Customer relationship management (CRM) | | | Discover why curiosity, problem-solving and business acumen are the most important traits for your CRM product owner. | | |
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| Customer experience | | | Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. | | |
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| MarTech webinar | | | Learn how successful brands approach personalization as a reciprocal exchange in which brands not only drive business impact but enrich the lives of their customers. | | |
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| Marketing technology | | | On the hunt for something new? Check out who's hiring in martech this week. | | |
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| Email marketing | | | Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. | | |
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| Marketing analytics | | | There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all. | | |
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| Marketing artificial intelligence (AI) | | | A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes. | | |
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| Online survey | | | Help us understand when, how, and why marketers are replacing marketing technologies — contribute your experiences to our 3-minute survey! Begin survey | | |
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