HubSpot’s Smart CRM integration with LinkedIn Sales Navigator allows marketers to update customer records using data from LinkedIn. It seems like a leap forward for B2B organizations that find customers and prospects on LinkedIn. But how does this change a marketer’s approach to content and brand building on LinkedIn? Contributor Ali Schwanke provides helpful insights into the new integration and how sales and marketing teams should coordinate their efforts moving forward.
Also, we don’t want to wish the summer away when it’s only begun. But if you’re making plans for fall, consider speaking at The MarTech Conference. Right now, we’re accepting session pitches and would love to hear your ideas about technologies and strategies that matter most to marketers. OK, now back to your favorite warm weather pastimes.
Chris Wood
Editor
