A co-pilot approach to genAI (with prompt examples)
| It’s that time of year again. The time when everyone is rushing around buying things for their loved ones and occasionally for themselves. Put HubSpot and Uniphore into that last category. The CRM company is adding Frame AI to let users get insights from unstructured data in emails, calls, meetings and other conversations. Uniphore picked up not one, but two companies: ActionIQ and Infoworks. Their capabilities are being used for the new Zero Data AI Cloud, which hopes to make enterprise AI implementations easier. How about you? Got your eye on anything bright and shiny with or without AI? Constantine von Hoffman
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| Marketing artificial intelligence (AI) | | | Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows. | | |
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| Marketing technology | | | Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams. | | |
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| Marketing artificial intelligence (AI) | | | The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform. | | |
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| MarTech webinar | | | Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. It’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already. | | |
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| Customer relationship management (CRM) | | | Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations. | | |
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| Marketing technology | | | On the hunt for something new? Check out who's hiring in martech this week. | | |
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| MarTech webinar | | | Get expert advice on how deliver the right message to the right audience at the right time across email, social, SMS, digital ads, and more. | | |
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| B2B marketing | | | LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with. | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). NEW! The Evolution of Online Search After ChatGPT. Explore key trends driven by ChatGPT and other generative AIs in a report from Semrush and Statista. | | |
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What they're saying | | “Think of generative AI as a brilliant new hire who graduated at the top of their class but has never worked in your industry. They have good general knowledge. However, they lack important context about your brand, customers, and industry that comes from experience.” Jim Ewel in “A co-pilot approach to genAI (with prompt examples).” “…not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tuning up your email coding to avoid triggering a spam filter.” Kath Pay in “Why bad business decisions can hurt email deliverability.” | | |
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