Marketing artificial intelligence (AI)

A co-pilot approach to genAI (with prompt examples)

Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows.

Marketing technology

Where do martech practitioners sit in organizations?

Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams.

Marketing artificial intelligence (AI)

Uniphore acquires ActionIQ and Infoworks

The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform.

MarTech webinar

How AI is radically reshaping marketing budgets

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. It’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already.

Customer relationship management (CRM)

HubSpot to acquire conversational intelligence platform Frame AI

Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations.

Marketing technology

The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

MarTech webinar

Take your email marketing to the next level

Get expert advice on how deliver the right message to the right audience at the right time across email, social, SMS, digital ads, and more.

B2B marketing

6 things to look for in a B2B influencer

LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with.

Free industry report

How does your martech stack stack up?

Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey.

Download your free copy

What else we're reading

• 50 questions B2B buyers need answered in 2025.
• What are you doing in 2025 to improve your marketing skills?

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• NEW! The Evolution of Online Search After ChatGPT. Explore key trends driven by ChatGPT and other generative AIs in a report from  Semrush and Statista.

What they're saying

• “Think of generative AI as a brilliant new hire who graduated at the top of their class but has never worked in your industry. They have good general knowledge. However, they lack important context about your brand, customers, and industry that comes from experience.” Jim Ewel in “A co-pilot approach to genAI (with prompt examples).”
• “…not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tuning up your email coding to avoid triggering a spam filter.” Kath Pay  in “Why bad business decisions can hurt email deliverability.”

From Search Engine Land

• The latest jobs in search marketing
• Google CEO Sundar Pichai: Search will profoundly change in 2025
• Crawl budget: What you need to know in 2025
• A guide to creating short-form videos
• How AI is radically reshaping marketing budgets