Why it’s harder to build an audience than ever before.
| You care about your B2B customers, but how do you get them to care about you? That’s the ultimate goal, right? Moni Oloyede has five things you must do to get them on your side. Speaking of B2B and the number five: Andrea Cruz lays out five common LinkedIn Ads mistakes and how to fix them. A month from now, I’ll be having a good time at The MarTech Conference. Are you going to be there? Check out the agenda and get your free pass to this virtual event. You won’t find a better program for the price. Constantine von Hoffman
Managing Editor | | |
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| B2B marketing | | | Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. | | |
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| B2B marketing | | | In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care. | | |
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| Marketing technology | | | Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It's time to re-think how you work with customer data. | | |
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| Marketing technology | | | Marketers can now be triple threats with data, creative and optimization power. | | |
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| Ecommerce | | | Shoppers expect fast, accurate search, but many retailers still struggle with product discovery. This report reveals how AI is transforming ecommerce and boosting conversions. | | |
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| Conversations with MarTech | | | Search engines that simply answer your question. Sites driven by algorithms that don't want people to leave. Building an audience ain't what it used to be. | | |
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| Marketing artificial intelligence (AI) | | | Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact. | | |
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| Email marketing | | | It’s been declared obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving. | | |
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| Marketing artificial intelligence (AI) | | | While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving. | | |
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| Free online event | | | Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities. See the agenda | | |
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What they're saying | | “B2B buyers are navigating the same challenges you are. The brands that connect on a human level, show empathy and invest in relationships will win. By embracing personality, empathy, humility, generosity and creativity, you won’t just attract attention — you’ll build the kind of trust that turns buyers into loyal customers when they’re ready to spend.” – Moni Oloyede in 5 ways to get your B2B buyers to care in 2025. “With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities.” – Laura Schiele in 5 underrated tools to boost your B2B PPC performance. | | |
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