B2B marketing

5 common LinkedIn Ads mistakes and how to fix them

Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.

B2B marketing

5 ways to get your B2B buyers to care in 2025

In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care.

Marketing technology

Are CRMs alone sufficient in a data-driven world?

Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It's time to re-think how you work with customer data.

Marketing technology

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats

Marketers can now be triple threats with data, creative and optimization power.

Ecommerce

The future of ecommerce: Insights from 200+ retailers

Shoppers expect fast, accurate search, but many retailers still struggle with product discovery. This report reveals how AI is transforming ecommerce and boosting conversions.

Conversations with MarTech

Why it’s harder to build an audience than ever before

Search engines that simply answer your question. Sites driven by algorithms that don't want people to leave. Building an audience ain't what it used to be.

Marketing artificial intelligence (AI)

The top 50 genAI use cases in marketing

Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.

Email marketing

Is email dead?

It’s been declared obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving.

Marketing artificial intelligence (AI)

Balancing the human-to-AI mix in B2B marketing

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving.

Free online event

What if one idea could transform your marketing?

Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading

• HockeyStack’s miserable, no-good Tesla give away.
• Check out this free brand-score framework.
• Anyone here still use Marketo?
• 12 lessons from 12 months as a VP of marketing
• The Absurdity of the term “Composable DXP”
• Are the email changes in iOS 18 a big Nothing Burger?

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
• NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.
• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

What they're saying

• “B2B buyers are navigating the same challenges you are. The brands that connect on a human level, show empathy and invest in relationships will win. By embracing personality, empathy, humility, generosity and creativity, you won’t just attract attention — you’ll build the kind of trust that turns buyers into loyal customers when they’re ready to spend.” – Moni Oloyede in 5 ways to get your B2B buyers to care in 2025.
• “With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities.” – Laura Schiele in 5 underrated tools to boost your B2B PPC performance.

From Search Engine Land

• Survey: 42% of people say Google Search is becoming less useful
• When and how to use knowledge graphs and entities for SEO
• Google Ads brand settings: What you need to know about inclusion & exclusion
• 5 LinkedIn Ads mistakes that could be hurting your campaigns
• Google Local Service Ads now uses your booking links from Business Profiles