How to bridge the sales gap with experiences that matter Adobe’s Bridgette Darling outlines how brands can deliver the CX that is essential to retail success.
ClickZ Daily: February 4, 2021 |
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| Good morning, Today we have Adobe’s Senior Product Marketing Manager, Bridgette Darling outlining how brands can deliver the customer experience that is essential to retail success. “Tailoring marketing messages can go beyond just segmentation or past purchase behavior. With artificial intelligence and data, retailers can genuinely add value to their customers’ lives by sending relevant messages at the right time,” says Bridgette. Also Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout. He writes: With the new limitations to user-level data access for Facebook (and for other ad platforms to follow), there has never been a better time for brands to take control of their first party data and independent measurement of the effectiveness of their marketing spend. |
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Commerce & Sales Bridgette Darling Adobe’s Bridgette Darling outlines how brands can deliver the customer experience that is essential to retail success. |
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Data Sam Carter Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout. Read more |
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| Data Iris Meijer Vodafone Business’ Chief Marketing Officer, Iris Meijer looks at the use of data in marketing. Read more |
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| AI & Automation Evelyn Johnson This article details how Artificial Intelligence (AI) is set to revolutionize a century old marketing tool. Read more |
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| Data Jacqueline Dooley Publicis Sapient’s Director of Digital Identity outlines challenges inherent in creating a data privacy policy and what companies must consider for policy implementation. Read more |
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| IBM Watson Advertising builds trust with consumers, marketers, & publishers through a suite of trusted AI solutions that augment thinking at scale. Read more |
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Advertising & Promotion Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now |
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| Analytics A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping them identify prospects and programs that drive the greatest profit opportunities. Download now |
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