Good morning,

Today we have Adobe’s Senior Product Marketing Manager, Bridgette Darling outlining how brands can deliver the customer experience that is essential to retail success.

“Tailoring marketing messages can go beyond just segmentation or past purchase behavior. With artificial intelligence and data, retailers can genuinely add value to their customers’ lives by sending relevant messages at the right time,” says Bridgette.

Also Sam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout.

He writes: With the new limitations to user-level data access for Facebook (and for other ad platforms to follow), there has never been a better time for brands to take control of their first party data and independent measurement of the effectiveness of their marketing spend.