Plus, this week’s AI-powered martech news
| Adopting AI tools doesn’t mean letting go of core marketing principles and strategies, even if it does involve a change in workflows and processes. To keep you anchored in all this transformation, contributor Scott Gillum provides a helpful guide on what to change and how to avoid over-reliance on AI for certain tasks. Also, managing editor Constantine von Hoffman’s weekly roundup of AI-powered news, including a sharp overview of business challenges AI startups face. Chris Wood,
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| Marketing artificial intelligence (AI) | | | Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking. | | |
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| Marketing artificial intelligence (AI) | | | GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected." | | |
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| Digital advertising | | | Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year's 11.8%. | | |
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| Marketing analytics | | | Learn 2025’s key metrics, trends, and strategies to future-proof your business and boost performance by up to 50%. | | |
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| MarTech intelligence reports | | | Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies. | | |
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| Video marketing | | | Smart Video Everywhere from Adomni challenges the fragmentation of the video marketing channel. | | |
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| Marketing technology | | | Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects. | | |
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| MarTech webinar | | | Get the playbook for making distinctive, high performing video assets. Join us to learn what makes video ads effective, how often to refresh your creatives, and a real-world success story of a brand turning creative into a competitive edge. | | |
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| Marketing analytics | | | AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics. | | |
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| Free online event | | | Join thousands of marketers online at MarTech — March 25-26 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… and participate in an all-new program featuring more panels, more Q&A… more MarTech. Join The Conversation | | |
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