Marketing artificial intelligence (AI)

Are marketers trusting AI too much? How to avoid the strategic pitfall

Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking.

Marketing artificial intelligence (AI)

AI-powered martech news and releases: January 16

GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."

Digital advertising

IAB expects digital advertising growth to slow considerably this year

Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year's 11.8%.

Marketing analytics

2025 metrics that matter: How to future-proof your marketing

Learn 2025’s key metrics, trends, and strategies to future-proof your business and boost performance by up to 50%.

MarTech intelligence reports

The essential guide to identity resolution platforms

Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies.

Video marketing

Tackling video marketing fragmentation

Smart Video Everywhere from Adomni challenges the fragmentation of the video marketing channel.

Marketing technology

What martech practitioners can learn from a NASA engineer

Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects.

MarTech webinar

Make 2025 the year your video creative shines

Get the playbook for making distinctive, high performing video assets. Join us to learn what makes video ads effective, how often to refresh your creatives, and a real-world success story of a brand turning creative into a competitive edge.

Marketing analytics

4 ways to correct bad data and improve your AI

AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics.

Free online event

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Join thousands of marketers online at MarTech — March 25-26 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… and participate in an all-new program featuring more panels, more Q&A… more MarTech.

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What else we're reading

• 43 words we should never use again.
• Do domains matter more than pages when it comes to AI Overview?
• 10 ways marketing and social media users are changing each other
• Redditors on why it’s time to abandon Facebook and Instagram.
• How Apple’s intelligent Tracking Protection is changing marketing analytics.
• Imagine a world where television is the medium that holds people’s attention the longest.

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

• “It’s time to dig in on strategy. There are significant challenges to address. Going faster and creating more noise in the market is not a strategy that will win.” Scott Gillum in Are marketers trusting AI too much? How to avoid the strategic pitfall.
• “Bad data leads to poor predictions, bias, flawed insights and unintended outcomes. To address these risks, companies invest heavily in data cleaning, validation and governance — an essential, time-consuming, complex process.” Shiv Gupta in 4 ways to correct bad data and improve your AI.

From Search Engine Land

• 11 free Chrome extensions you need for SEO
• PPC diagnostics: How to find and fix the root cause of low conversions
• Your PPC guide to effective product category research
• Microsoft Clarity launches Google Ads integration
• How to select a CMS that powers SEO, personalization and growth