The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here’s how Perplexity is making those calculations.
| The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here’s how Perplexity is making those calculations. Additional coverage: A good way to sum up 2024 might be this: It was a year in which marketers (and everyone else) had to get comfortable with expecting the unexpected. More in this Digiday+ Marketing Briefing. Influencer companies have been muscling into the talent management scene recently — and now they’re hoping to make use of artificial intelligence and connected TV features in an effort to entice talent managers and brands to broker more creator deals on their platforms. In this episode of the Digiday Podcast, Patrick O'Keefe, e.l.f. Beauty's chief integrated marketing officer, talks about building out e.l.f. made, branded entertainment and how success will be measured with the new entertainment arm. Mktg.ai aims to be the be-all end-all service for marketers to simplify means of knowing what’s worked, when it worked and easy access to it in one place. Here’s a look at some of the most pivotal moments in 2024, which have contributed to the current state of turmoil regarding DEI. Share your thoughts with us on the Omnicom/IPG deal. Take our brief survey. Other things to know about Recognize the up-and-coming leaders in your company with the Future Leader Awards. Enter by January 17 to take advantage of the best rate. A geo-based omnichannel measurement approach supplies a common data point across channels with new advancements enabling much smarter, more granular capabilities than previous geo-based solutions. Sponsored by Blis. The bigger-is-better mentality is irresistible. Nevertheless, the endless pursuit of scale is not without problems, however, original content is the solution. Sponsored by Infolinks. | | |
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