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| Top Stories |  | | Ivy Liu |
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| | | | | The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here’s how Perplexity is making those calculations. | | |
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howdy! | | | | | A good way to sum up 2024 might be this: It was a year in which marketers (and everyone else) had to get comfortable with expecting the unexpected. | | |
| | | | | By embracing creative transformation, teams enhance the efficiency and scalability of ad production to develop standout, differentiated ad creative that flourishes in a competitive marketplace. | | |
howdy! | | | | | Influencer companies have been muscling into the talent management scene recently – and now they’re hoping to make use of artificial intelligence and connected TV features in an effort to entice talent managers and brands to broker more creator deals on their platforms. | | |
| | | | | In this new survey-driven report, learn more about the channels and formats that video advertisers are gravitating to, as well as the steps they’re taking to reach their target audiences. | | |
howdy! | | | | | e.l.f. Cosmetics has built out its own entertainment arm, e.l.f. Made, tasked with creating content around music, movies, gaming and sports. | | |
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| | | | | By focusing on privacy-first strategies in conjunction with contextual advertising, advertisers can build trust with consumers while still achieving their objectives. | | |
howdy! | | | | | Mktg.ai aims to be the be-all end-all service for marketers to simplify means of knowing what’s worked, when it worked and easy access to it in one place. | | |
howdy! | | | | | Here’s a look at some of the most pivotal moments in 2024, which have contributed to the current state of turmoil regarding DEI. | | |
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