The latest surge of interest around sports media has independent media agencies seeking — and finding — ways to keep up with client needs through new practices and opportunities to work with brands and athletes in more integrated ways.
How independent agencies grow their sports practices The latest surge of interest around sports media has independent media agencies seeking -- and finding -- ways to keep up with client needs through new practices and opportunities to work with brands and athletes in more integrated ways. Additional coverage: This edition of the Marketing Briefing isn’t to predict what will happen but to get a sense of the current brand safety conversation that’s happening between advertisers and agency execs now outside of the current lawsuit hubbub. Why Future hasn’t inked a content licensing deal with an AI tech company … yet. YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube in usage among brands and retailers. The U.S. is undergoing what several journalists and economists have called a “white-collar recession,” as corporations course-correct from the overhiring they did during Covid. And it's hitting e-commerce hard. Other things to know about Time is running out to secure your spot at the Digiday Publishing Summit, September 23-25 in Miami. Connect with leaders from Bloomberg Media, The Wall Street Journal and more as they explore the key issues shaping publishing’s future. Data privacy is paramount for brands as consumers are increasingly eager to take control of their data. Sponsored by Publishers Clearing House Media. Brands can’t optimize their future spend without insight into their returns and are exploring AI’s probabilistic capabilities for expanded reach. Sponsored by Adstra. | | |
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