How independent agencies grow their sports practices The latest surge of interest around sports media has independent media agencies seeking -- and finding -- ways to keep up with client needs through new practices and opportunities to work with brands and athletes in more integrated ways. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The latest surge of interest around sports media has independent media agencies seeking — and finding — ways to keep up with client needs through new practices and opportunities to work with brands and athletes in more integrated ways. | | |
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howdy! | | | | | This edition of the Marketing Briefing isn’t to predict what will happen but to get a sense of the current brand safety conversation that’s happening between advertisers and agency execs now outside of the current lawsuit hubbub. | | |
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| | | | | By establishing acceptable content thresholds and policies for the use of AI in political ads, publishers are taking steps to reduce risks while driving political ad revenue. | | |
howdy! | | | | | YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube in usage among brands and retailers. | | |
| | | | | AR technology seamlessly integrates digital content with the physical world for memorable moments and highly engaging advertising that’s 30x more effective. One example is Pokémon GO, which blurs digital and physical experiences and sparks an audience's craving for more. | | |
howdy! | | | | | Why Future hasn’t inked a content licensing deal with an AI tech company … yet. | | |
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| | | | | DSPs’ lack of transparency leaves room for a level of fraud, but CPMs are too high on TV to allow for this. | | |
howdy! | | | | | The U.S. is undergoing what several journalists and economists have called a “white-collar recession,” as corporations course-correct from the overhiring they did during Covid. And it’s hitting e-commerce hard. | | |
howdy! | | | | | The U.S. is undergoing what several journalists and economists have called a “white-collar recession,” as corporations course-correct from the overhiring they did during Covid. And it’s hitting e-commerce hard. | | |
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