Email deliverability: What you need to know
| Can AI make you live longer? It can when it’s used by Healthspan, a U.K. vendor of longevity protocols that help maintain health throughout the aging process. Editor-at-large Kim Davis looks at how the company is using AI chatbots to improve its contact center processes. A lot can happen in a customer journey, but they all have two things in common: The start and the end. Mohit Palriwal explains how to use event-based journey analytics to understand customer entry and exit points, enhance personalization and improve engagement. And finally a reminder: Our all-new 2025 State of Your Stack survey is now live. Take a few minutes to tell us how your martech stack is doing now and where you want to be in the next 12-24 months. Constantine von Hoffman
Managing Editor | | |
|
| Customer journey orchestration | | | Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement. | | |
|
| Marketing artificial intelligence (AI) | | | From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively. | | |
|
| Customer service and success | | | U.K. longevity vendor Healthspan is leveraging Mitel's AI virtual agent to resolve 90% of product queries. | | |
|
| MarTech presents | | | Navigating today’s complex advertising landscape requires a privacy-first approach. That’s why MarTech and OneTrust teamed up to create this must-read white paper for marketers. | | |
|
| Email marketing | | | Everything from bulk email requirements to deliverability practices. Updated with a study about how little it takes for Americans to unsubscribe. | | |
|
| Video marketing | | | The new 'Video' option in the Assets section signals a shift towards greater video integration in 2025. | | |
|
| MarTech buyer's guides | | | Whether you’re exploring marketing automation for the first time or seeking a better solution, this guide provides detailed vendor profiles and insights to help you make the right choice. | | |
|
| Customer relationship management (CRM) | | | Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it. | | |
|
| Your voice matters | | | More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey. Take the survey | | |
|
MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). NEW! Take our 2025 State of Your Stack survey and share your vision for your team’s martech stack. We’ll unveil the findings in 2025 and share them with the community. | | |
|
What they're saying | | “In B2B, every marketing tactic — whether it’s demand generation or brand marketing — benefits from an account-based approach.” Scott Stedman in Why B2B CMOs are frustrated with ABM platforms. “As B2B marketing continues to evolve, staying ahead means being open to fresh approaches and platforms. Whether it’s leveraging untapped tools like Reddit, YouTube or TikTok or fine-tuning your strategy with a solid media plan, success comes from smart experimentation.” Andrea Cruz in Maximizing your B2B paid media ROI with alternative platforms | | |
|
|
|
