Customer journey orchestration

Understanding customer entry and exit in event-based journeys

Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement.

Marketing artificial intelligence (AI)

The two approaches to AI implementation: Collaboration vs. independence

From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.

Customer service and success

Mitel makes customer experience Talkative

U.K. longevity vendor Healthspan is leveraging Mitel's AI virtual agent to resolve 90% of product queries.

MarTech presents

Discover the power of first-party data

Navigating today’s complex advertising landscape requires a privacy-first approach. That’s why MarTech and OneTrust teamed up to create this must-read white paper for marketers.

Email marketing

Email deliverability: What you need to know

Everything from bulk email requirements to deliverability practices. Updated with a study about how little it takes for Americans to unsubscribe.

Video marketing

Google Ads tests video asset option

The new 'Video' option in the Assets section signals a shift towards greater video integration in 2025.

MarTech buyer's guides

The key to choosing the right marketing automation platforms

Whether you’re exploring marketing automation for the first time or seeking a better solution, this guide provides detailed vendor profiles and insights to help you make the right choice.

Customer relationship management (CRM)

5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.

Your voice matters

How does your martech stack stack up?

More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey.

Take the survey

What else we're reading

• TikTok looked good until the ban, so which social media platform is worth building?
• What’s the most underrated metric you track?

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• NEW! Take our 2025 State of Your Stack survey and share your vision for your team’s martech stack. We’ll unveil the findings in 2025 and share them with the community.

What they're saying

• “In B2B, every marketing tactic — whether it’s demand generation or brand marketing — benefits from an account-based approach.” Scott Stedman in Why B2B CMOs are frustrated with ABM platforms.
• “As B2B marketing continues to evolve, staying ahead means being open to fresh approaches and platforms. Whether it’s leveraging untapped tools like Reddit, YouTube or TikTok or fine-tuning your strategy with a solid media plan, success comes from smart experimentation.” Andrea Cruz in Maximizing your B2B paid media ROI with alternative platforms

From Search Engine Land

• Meta’s platforms hit by global outage
• Bing officially removes cache link from search results
• Analysis: 75% of Google AI Overview links come from top 12 organic rankings
• Google Ads tests video asset option
• Google Gemini 2.0 coming to Search and AI Overviews