Transform your library culture and services by learning how to build and maintain momentum toward your equity goals. Join us this February for How to Build an Antiracist Library Culture. Do you need more support meeting your library's DEI goals? Check out our DEI Learning Path and find curated courses that will help you integrate equity and inclusion into every part of your library.
Increase community and student engagement in your library programs by deepening your marketing and outreach skills. Check out our Social Media Crash Course and our Marketing and Outreach course to help you bring fun and innovation into your marketing and outreach. |
Join our Marketing Learning Path! |
Featured Course: Social Media Marketing and Engagement Crash Course for Librarians |
Keeping up with social media trends can be overwhelming, but you’re not alone! This crash course will help you understand the foundations of social media engagement and marketing, demystify newer platforms like TikTok, and bolster your confidence using social media tools in your outreach practices. You will leave with tangible ideas for how you can use social media in your library or classroom to increase engagement across your communities. When you attend this interactive online course, you’ll gain the tools to: Understand major social media platforms, including each one’s strengths and limitations Create strategy for which platforms you choose to use and how you want to use them Evaluate which platforms will best help you accomplish your goals Create a holistic social media marketing and engagement plan Develop social media content in a manageable and sustainable way Use simple tips and tricks for creating TikTok content |
Cassandra D'Alessio, President and Founder, Next Page Brand Strategies, Inc. |
Kelsey Bogan, High School Librarian & Adjunct MLIS Lecturer |
Click here for the full program. |
Featured Course: Marketing and Outreach Strategies to Engage Your Community |
Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings. After you attend this interactive online course and workshop, you’ll be able to: Understand and apply the fundamentals of marketing and outreach best practices Understand and apply tangible social media marketing and outreach skills Tell your library’s story in a compelling way to enhance your outreach Implement methods for data collection and analysis to support marketing and outreach initiatives Apply strategic communication techniques to help facilitate your marketing efforts Understand the differences and overlaps between marketing, outreach, and engagement Have strategies for how to center relationships and community collaboration |
Course Curriculum Advisor |
Andrea Fanta, Head of MarCom at Nashville Public Library |
Our courses are perfect for your team! Group rates available now! Request a discount for groups of 3 or more and work with your colleagues on a project for your library. Purchase 15 or more registrations and apply them across multiple courses. |
Introducing course credit packages! Buy now, decide later. Plan your library’s professional development for the year by purchasing course credits. Starting at $5,000, purchase packages of course tickets that you can allocate to your staff as needed and apply to our full roster of courses. Contact us to plan your group purchase. |
|
