Transform your library culture and services by learning how to build and maintain momentum toward your equity goals. Join us this February for How to Build an Antiracist Library Culture. Do you need more support meeting your library's DEI goals? Check out our DEI Learning Path and find curated courses that will help you integrate equity and inclusion into every part of your library.
Increase community and student engagement in your library programs by deepening your marketing and outreach skills. Check out our Social Media Crash Course and our Marketing and Outreach course to help you bring fun and innovation into your marketing and outreach.
Drive greater impact in your community, and realize greater efficiency and confidence in your work, by becoming proficient in project management skills.
Featured Course: Social Media Marketing and Engagement Crash Course for Librarians
Keeping up with social media trends can be overwhelming, but you’re not alone! This crash course will help you understand the foundations of social media engagement and marketing, demystify newer platforms like TikTok, and bolster your confidence using social media tools in your outreach practices. You will leave with tangible ideas for how you can use social media in your library or classroom to increase engagement across your communities.
When you attend this interactive online course, you’ll gain the tools to:
Understand major social media platforms, including each one’s strengths and limitations
Create strategy for which platforms you choose to use and how you want to use them
Evaluate which platforms will best help you accomplish your goals
Create a holistic social media marketing and engagement plan
Develop social media content in a manageable and sustainable way
Use simple tips and tricks for creating TikTok content
Featured Speakers
Cassandra D'Alessio, President and Founder, Next Page Brand Strategies, Inc.
Featured Course: Marketing and Outreach Strategies to Engage Your Community
Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.
After you attend this interactive online course and workshop, you’ll be able to:
Understand and apply the fundamentals of marketing and outreach best practices
Understand and apply tangible social media marketing and outreach skills
Tell your library’s story in a compelling way to enhance your outreach
Implement methods for data collection and analysis to support marketing and outreach initiatives
Apply strategic communication techniques to help facilitate your marketing efforts
Understand the differences and overlaps between marketing, outreach, and engagement
Have strategies for how to center relationships and community collaboration
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