As brands try to get more out of the Big Game and use the Vegas setting to its fullest, it’s another example of how Super Bowl efforts have to extend far beyond an ad to matter now.
Viewers are discovering a vast library of new movies, binge-worthy original series, exclusives and more on Paramount+. From thrilling action films and family-friendly flicks to live sports, there’s something for everyone on the streaming home of Super Bowl LVIII. Explore a mountain of entertainment on Paramount+.
With Google already deprecating 1% of third-party cookies in Chrome, teams are likely to be highly focused on cookieless planning. Experts even think they’ll work outside third-party signals for a better future.
Gaming is a culturally ascendant entertainment format, but gaming companies are struggling to take advantage of the rise of the medium. Among the recent series of gaming layoffs were a cut of 530 staffers at Riot Games and a cull of 1,900 Microsoft employees across the company’s Activision Blizzard and Xbox divisions.
It’s been a month since Google pulled the plug on these cookies on one percent of its browser’s traffic, and the marketing world’s reaction has been rather… underwhelming.
