Other things to know about - The Future Leader Awards have previously recognized the next generation of leaders from Duolingo, Knix and more. Enter by March 15 to save.
- If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy. Sponsored by Acxiom.
- Brands are turning to in-app mobile to drive traffic, promote brand messaging among key target audiences, including Gen Z, and set themselves apart from the competition. Sponsored by TextNow
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| Top Stories |  | | Ivy Liu |
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| | | | | Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. | | |
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howdy! | | | | | As brands try to get more out of the Big Game and use the Vegas setting to its fullest, it’s another example of how Super Bowl efforts have to extend far beyond an ad to matter now. | | |
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| | | | | With Google already deprecating 1% of third-party cookies in Chrome, teams are likely to be highly focused on cookieless planning. Experts even think they’ll work outside third-party signals for a better future. | | |
howdy! | | | | | In an increasingly fragmented media landscape, PepsiCo Beverages’ Katie Haniffy talks the future of investment and measurement. | | |
| | | | | Agencies are shifting away from third-party data to ensure they precisely target audiences with relevant ads. | | |
howdy! | | | | | Gaming is a culturally ascendant entertainment format, but gaming companies are struggling to take advantage of the rise of the medium. Among the recent series of gaming layoffs were a cut of 530 staffers at Riot Games and a cull of 1,900 Microsoft employees across the company’s Activision Blizzard and Xbox divisions. | | |
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| | | | | While there’s no shortage of identity solutions on the market, category expertise and data will remain central to successful campaigns. | | |
howdy! | | | | | It’s been a month since Google pulled the plug on these cookies on one percent of its browser’s traffic, and the marketing world’s reaction has been rather… underwhelming. | | |
howdy! | | | | | Big tech really went from “always hiring” to “always firing”. | | |
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