🎛️ Hear the one about data & AI? You will in September...

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Plus, visibility is your most important marketing metric, how AI is winning digital shoppers and more.

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Jul 16, 2025

The words I heard repeatedly when I spoke to martech and data tool vendors this spring were, “data and AI, data and AI.” I took three things away from those discussions:

Data has been waiting for AI because AI can analyze faster and develop insights quicker than humans can. The combination of data and AI is re-shaping marketing and marketing operations. This area is changing fast and MarTech has a role in helping the community keep up.

So, on Sept. 17, 2025, data and AI will take center stage at the MarTech Conference:

Six live panel discussions. One day. Online and free to attend.

See the agenda and register for free, right here.

P.S.: We’re going to do it again in November. One day of panel discussions. More to come.

Mike Pastore
Editorial Director

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How AI is winning digital shoppers through personalization

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Is AI Getting Your Brand Wrong?

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Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now

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What else we're reading

Good reads and conversations to help good marketers get better.

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MarTech research

Surveys and research reports to make you a more-informed marketer

Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

Enterprise Digital Asset Management Platforms Generative AI for Content Creation B2B Data Enrichment and Hygiene Email Marketing Platforms Identity Resolution Platforms Marketing Work Management Platforms Marketing Automation Platforms Customer Data Platforms Call Analytics and Conversational Intelligence

What they're saying

“When shoppers consistently find relevant products and seamless purchase flows, they return more often and form lasting emotional connections with brands.” – John Premkumar in How AI is winning digital shoppers through personalization. “Traditional top-of-funnel strategies rooted in SEO are losing ground. Today, everything from product research to brand perception is shaped by how — or whether — your content appears in AI-generated experiences.” – Dave Minifie in Why visibility is now the most important marketing metric.