How Cadillac put Customers in the Driver’s Seat Cadillac is focusing on providing unforgettable customer experiences as it builds on its legacy of luxury. Marketing expert Eric Angeloro will explain how GM is engaging car enthusiasts to support Cadillac’s go-to-market strategy. Discover how one of America’s most prestigious brands is daring greatly and embracing new ways of driving customer loyalty. Learn more about the TLS Auto CX Summit at http://tlsummits.com/automotive-cx-summit-2017/.
American car consumers are power hungry. Or at least the word “power” appeals to them when they’re vehicle shopping, says WardsAuto columnist Steve Finlay.
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