After a shaky 2023, Q3 could prove a turnaround point for Snap's revenue. Patrick Harris, president of Americas at Snap and global partnerships, talks about growth and how to sustain it. This week’s Digiday+ Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market. The motivating factor behind in-housing is often cost-savings, but not in this story about driving performance and creating demand generation for a brand that turned to Media.Monks to help it achieve that. IPG siblings Magna and Acxiom this week released a study measuring the effectiveness of combining first-party and third-party data to reach wider audiences. Marketers are racing to help brands better understand the opportunities in gaming, which is why martech firm Livewire launched Gameview, an ad tech platform. Betches Media's CRO and an HR exec are out, less than a month after the company was acquired by LADbible owner LBG Media for $24 million. Other things to know about The Digiday Content Marketing Awards will recognize the companies and campaigns using content to modernize media and marketing. Check out our eight new categories and submit by December 8 to secure the lowest rate on entries. Publishers are increasingly diversifying the way they monetize their audiences and working toward building sustainable revenue. Sponsored by Permutive. The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. Sponsored by Alexander Group.
After a shaky 2023, Q3 could prove a turnaround point for Snap’s revenue. Patrick Harris, president of Americas at Snap and global partnerships, talks growth and how to sustain it.
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market.
Brands are producing more impactful ads by turning to research and marketing trends to inform where audiences prefer to experience ads and what formats resonate with them the most.
When teams leverage the automated nature of DCO, they’re finding it frees up time and reduces human error — allowing teams to focus more on the creative.
IPG siblings Magna and Acxiom this week released a study measuring the effectiveness of combining first-party and third-party data to reach wider audiences.
