Other things to know about - The Digiday Content Marketing Awards will recognize the companies and campaigns using content to modernize media and marketing. Check out our eight new categories and submit by December 8 to secure the lowest rate on entries.
- Publishers are increasingly diversifying the way they monetize their audiences and working toward building sustainable revenue. Sponsored by Permutive.
- The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. Sponsored by Alexander Group.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | The countdown to Chrome’s cookieless future begins in less than two months. | | |
|
howdy! | | | | | After a shaky 2023, Q3 could prove a turnaround point for Snap’s revenue. Patrick Harris, president of Americas at Snap and global partnerships, talks growth and how to sustain it. | | |
| | | | | For brands and agencies, contextual advertising is no longer a fallback option occasioned by the diminishing utility of cookies. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market. | | |
| | | | | Brands are producing more impactful ads by turning to research and marketing trends to inform where audiences prefer to experience ads and what formats resonate with them the most. | | |
howdy! | | | | | Canadian-based insurance firm Manulife turned to what was once Mighty Hive to craft a demand-generation strategy it could run internally. | | |
| Advertisement |  | | |
| | | | | When teams leverage the automated nature of DCO, they’re finding it frees up time and reduces human error — allowing teams to focus more on the creative. | | |
howdy! | | | | | IPG siblings Magna and Acxiom this week released a study measuring the effectiveness of combining first-party and third-party data to reach wider audiences. | | |
howdy! | | | | | Betches Media’s CRO and an HR exec are out, less than a month after the company was acquired by LADbible owner LBG Media for $24 million. | | |
|
