There are still no clear answers in Google’s protracted third-party cookie phase-out.
The latest details on how the Chrome browser will ask users if they want to be tracked by third-party cookies has only stirred up more questions than answers — par for the course at this point. Additional coverage: Amazon has tweaked its CTV ad pitch over 12 months and established a foothold on brand media plans. DeepSeek, this week's hottest AI startup, concerns privacy experts, and some urge client-controlled environments. This week’s Digiday+ Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain's infrastructure and require new standards. While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit influencers and develop best practices for their creator campaigns moving forward. The IAB Tech Lab plans to release 31 spec updates in 2025, including new signals for ads in live streaming programming and an API for publishers to pass content to LLMs. New data reveals a workplace revolution that’s still going strong in many sectors, even as some companies slam their office doors shut. Other things to know about The Digiday Media Buying and Planning Awards give you the opportunity to put your achievements in front of judges at Rise, Mindshare, Good Apple and more. Submit your entries by next Friday, February 7 to be considered. Despite technological advancements, many brands still have critical gaps in their identity capabilities, but composability is transforming how they approach identity management. Sponsored by Adstra. Ad tech partners are helping marketers achieve relevancy at scale through expanded access to premium inventory and AI integration into full-funnel strategies. Sponsored by Amazon Ads. | |
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