Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | There are still no clear answers in Google’s protracted third-party cookie phase-out. | | |
|
| | | SPONSORED BY |  |
| | | | | | | | | | |
howdy! | | | | | Amazon has tweaked its CTV ad pitch over 12 months and established a foothold on brand media plans. | | |
| | | | | Building loyalty among new holiday customers through personalized follow-ups and loyalty incentives ensures sustained revenue for brands. | | |
howdy! | | | | | This week’s hottest AI startup concerns privacy experts, some urge ‘client-controlled environments.’ | | |
| | | | | Studies show that news readers place greater value on ads appearing on trusted news sites and do not associate negative feelings related to the content with adjacent advertising. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards. | | |
| Advertisement |  | | |
| | | | | Brands tailor marketing strategies to specific stages of the purchase journey to enhance relevance and drive impact. | | |
howdy! | | | | | While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit influencers and develop best practices for their creator campaigns moving forward. | | |
howdy! | | | | | Organization plans to release 31 new specifications or spec updates in 2025, including new signals for ads in live streaming programming and an API for publishers to pass content to LLMs. | | |
|
