Google's AI Max | EEAT | Better Texts?

YouTube success; What's a blog?; Webcasts ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

May 14, 2025

Today's sponsor: Google’s AI Max Ads Hone Search Intent I wrote in December that Google would launch keywordless Search ads in 2025. I based my prediction on Google’s evolving assessment of searchers’ intent. Keywords used to be the sole factor. Now, they are one of many variables that dictate the ads a user sees. Last week, Google introduced a campaign type called “AI Max for Search.” Keywords are present but as themes instead of the leading indicator. Artificial intelligence drives the new campaign type. Performance Max campaigns and smart bidding already rely on AI. AI Max moves beyond query matching to capture signals of what searchers seek. The main features of AI Max are already available in Search as options to turn on or off. With AI Max, advertisers go all in. Google determines: Ads that show from the initial broad match keyword list. Ad text to convert the most searchers. The URL for top performance. Let’s review each of these components. Read article > A Message from Strategic DB Ecommerce Migration Checklist Careful planning is key to a smooth migration from one ecommerce platform to another. Products, descriptions, customers, orders, reviews, images — all must transfer accurately. For 20 years, Strategic DB has managed successful migrations for merchants, agencies, developers. Download our all-new checklist to avoid common replatform mistakes. Download now > Google’s EEAT Done Right​ Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms. Read article > RCS Interactive Texts Boost Ecommerce Rich Communication Services enables relatively more message interactivity, enabling buttons, carousels, and branding. Read article > From the Archive: August 2005 Blogging: Your Kids Do It. Your Business Should Too Doubtless, you have heard the term “blog.” Bloggers, as they are called, have been credited with bringing down key political figures. Your teenager might use a blog to chronicle his or her daily activities. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Gentleman’s Gazette Thrives on YouTube Craft Whiskeys, Home Delivered From Model to Menswear Founder 🎯 Industry IQ Resources from our advertisers. Essentials of Marketplace Success Reduce Cart Abandonment with AI 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at [email protected] because you opted-in on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address at anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.