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I wrote in December that Google would launch keywordless Search ads in 2025. I based my prediction on Google’s evolving assessment of searchers’ intent. Keywords used to be the sole factor. Now, they are one of many variables that dictate the ads a user sees.

Last week, Google introduced a campaign type called “AI Max for Search.” Keywords are present but as themes instead of the leading indicator.

Artificial intelligence drives the new campaign type. Performance Max campaigns and smart bidding already rely on AI. AI Max moves beyond query matching to capture signals of what searchers seek.

The main features of AI Max are already available in Search as options to turn on or off. With AI Max, advertisers go all in. Google determines:

Let’s review each of these components.

Read article >

A Message from Strategic DB

Ecommerce Migration Checklist

Careful planning is key to a smooth migration from one ecommerce platform to another. Products, descriptions, customers, orders, reviews, images — all must transfer accurately. For 20 years, Strategic DB has managed successful migrations for merchants, agencies, developers. Download our all-new checklist to avoid common replatform mistakes. Download now >

Google’s EEAT Done Right

Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms.

Read article >

RCS Interactive Texts Boost Ecommerce

Rich Communication Services enables relatively more message interactivity, enabling buttons, carousels, and branding. Read article >

From the Archive: August 2005

Blogging: Your Kids Do It. Your Business Should Too

Doubtless, you have heard the term “blog.” Bloggers, as they are called, have been credited with bringing down key political figures. Your teenager might use a blog to chronicle his or her daily activities. Read article >

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