Communicating with customers past and present
| | | | GDPR: what should you do with your legacy data? |
For most businesses, customer contacts are their most valuable asset and keeping these customers up-to-date and engaged is key to successful year-on-year growth.
So here's the dilemma - what do you do with legacy customers who opted in before the GDPR? Do you ask tem to give their consent all over again? Carry on as you always did? Or do you just scrap the data and start from scratch?
Don't worry - help is at hand.
With our GDPR Essentials for Marketers online course, you will find answers to your burning GDPR-related questions, including: How to collect and process data How to demonstrate legitimate interest (including re-consent) What to include in your privacy notices Sharing customer data within your company Communicating with your existing customers and dealing with legacy dataGet access to the course straight away, learn at your own pace and be confident in what to do next.
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| | Prefer learning face-to-face? |
Whichever way you'd like to learn, we've got you covered.
Join one of our popular face-to-face training courses and learn to navigate GDPR in one day.
Explore dates here. |
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| | To find out more about how we can help or if you have any questions, just get in touch by calling +44 (0)207 970 4167 or email [email protected] |
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| | All the best,
The Econsultancy Team | |
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