Econsultancy

GDPR: what should you do with your legacy data?

Your GDPR survival hear is waiting for you.

For most businesses, customer contacts are their most valuable asset and keeping these customers up-to-date and engaged is key to successful year-on-year growth.

So here's the dilemma - what do you do with legacy customers who opted in before the GDPR? Do you ask tem to give their consent all over again? Carry on as you always did? Or do you just scrap the data and start from scratch?

Don't worry - help is at hand.

With our GDPR Essentials for Marketers online course, you will find answers to your burning GDPR-related questions, including:

How to collect and process data
How to demonstrate legitimate interest (including re-consent)
What to include in your privacy notices
Sharing customer data within your company
Communicating with your existing customers and dealing with legacy data

Get access to the course straight away, learn at your own pace and be confident in what to do next.

Book your space now

Prefer learning face-to-face?

Whichever way you'd like to learn, we've got you covered.
Join one of our popular face-to-face training courses and learn to navigate GDPR in one day.

Explore dates here.

We're here to help

To find out more about how we can help or if you have any questions, just get in touch by calling +44 (0)207 970 4167 or email [email protected]

All the best,
The Econsultancy Team

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We'd love to hear from you. Get in touch with the Econsultancy team via our contact us page.