Framing the state of digital identity in 2022

For digital media, 2022 has been another year of significant change, as Google again pushed back its third-party cookie deprecation and privacy regulations have tightened, heightening the stakes for advertisers and media companies of all kinds.

Businesses are still preparing for a cookieless world, but, according to ID5’s new ‘The State of Digital Identity 2022’ report, 87% of advertisers believe they are missing out on reaching cookieless audiences today. To remedy this and remain prepared for a world without traditional identifiers, advertisers, publishers and ad tech platforms are testing alternative solutions. Download it to learn:

Sponsored By: ID5

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