For digital media, 2022 has been another year of significant change, as Google again pushed back its third-party cookie deprecation and privacy regulations have tightened, heightening the stakes for advertisers and media companies of all kinds.

Businesses are still preparing for a cookieless world, but, according to ID5’s new ‘The State of Digital Identity 2022’ report, 87% of advertisers believe they are missing out on reaching cookieless audiences today. To remedy this and remain prepared for a world without traditional identifiers, advertisers, publishers and ad tech platforms are testing alternative solutions. Download it to learn:

How advertisers are relying on tech partners to implement solutions
Which types of companies have made the most progress
What obstacles are preventing companies from adopting new solutions
How publishers evaluate first-party universal identifiers
When companies expect to finalize cookieless strategies