| | | | | #1 Former Maker Exec Joins Wurl TV | | Wurl TV, a company that curates and develops OTT-based channels that can be woven into the set-top guides of MVPDs, has hired Mike Woods as SVP and head of product. Woods, who starts at Wurl TV on May 1, most recently served as VP of product management at Maker Studios, the Disney-owned digital programmer. | | WHY THIS MATTERS: Wurl TVs co-produced channels include Newsy, IGN TV, Baeble Music TV and FNL Network. A Wurl TV-produced offering, the ALT Channel, features content from partners such as Busca TV, Sportskool, ZoominTV, Splash News, Obsev, Foody TV, Comedy Time and Bonnier. | 2 TAKES: MCN | Variety
| | | | #2 Samsung Teams with Amazon on Open HDR10+ Standard | | Samsung announced that it has teamed up with Amazon to introduce a new high-dynamic-range (HDR) standard to the video market. Amazon Video is the first streaming video service that will implement HDR10+ technology to deliver an HDR video feed to Prime Video customers. | | WHY THIS MATTERS: The Samsung-backed HDR10+ technology (based on the SMPTE 2094-40 standard) is an open standard that leverages dynamic metadata to produce enhanced contrast and colors on an expanded range of televisions. Samsung is positioning the standard as a royalty-free dynamic-metadata alternative to Dolby Vision, which uses dynamic metadata but requires a licensing fee. | 5 TAKES: Twice | The Verge | Engadget | Fierce Cable | Forbes
| | | | #3 Hulu Taps Tremor Video for Sell-Side Ad Platform | | Tremor Video announced that Hulu has selected its sell-side platform to power an advanced TV advertising system that will span PCs as well as mobile and TV-connected OTT devices. | | WHY THIS MATTERS: Hulu currently offers an SVOD service with limited ads for $7.99 per month, as well as an ad-free version that runs $11.99 per month. Hulus also nearing the debut of a live TV service that will include the ad-supported SVOD offering. | 2 TAKES: MCN | Adweek
|
|
|
| | | | The big story for Q1 is the power of news programming thanks to the continued Trump impact. We are also seeing a soft sports market, and weak entertainment programming, being propped up by the ratings strength of news across both cable and broadcast. The key question for the industry is how long is this likely to last?
James Fennessy, SMIs CEO |
|
|
|
| | | | Why Some Media Companies Are Pulling Back on the NewFronts
By Mike Shields, WSJ
Are the NewFronts at a crossroads? Several big media companies, including AOL, BuzzFeed and Fullscreen, have either pulled out of the NewFronts or scaled back their plans considerably. Some digital media executives are beginning to question whether the marathon of presentations to advertisers have lived up to their initial promise. More
|
|
|
|
| |
| Technology Leadership Awards
April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV
Learn More
VIDWeek
June 12-16, 2017
Learn More
The Programmatic Summit
June 12-13 | The Stewart Hotel, NYC
Learn More
Next TV Summit
June 14, 2017 | The Stewart Hotel, NYC
Learn More
Emerging Video Technologies
June 15, 2017 | Convene Conference Center, NYC
Learn More
Next Wave Of Leaders
June 16, 2017 | The Stewart Hotel, NYC
Learn More
The Digital Media Tech Leadership Summit
June 20-21, 2017 | Tampa Airport Marriott, FL
Learn More
| | more events |
|
|
|
|
|
|
