🎛️ Fix your webinar emails before your next campaign flops

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Using video to boost your GTM strategy

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Jul 17, 2025

Having a hard time getting people to your webinars? Welcome to the club, and it’s a big one. It’s big because so many people have no idea how to sell the value of their online events. Well, help is at hand. Ace copywriter and MarTech contributor goes step-by-step through how to do it right, and he’s got examples!

SAVE THE DATE! The MarTech Conference is on September 17. It’s a one day, deep dive into data and AI. There will be six live panel discussions. It’s online and free to attend. See the agenda and register for free, right here.

Constantine von Hoffman
Managing Editor

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What they're saying

“By ensuring that martech systems align with organizational goals and scale with evolving needs, maestros play a critical — and often underappreciated — role in modern marketing.” – Steve Petersen in Martech maestros focus on internal processes — and drive external success. “‘Free’ isn’t the big sell that most companies think it is. Why? Because it isn’t free. You’re asking people to spend time and attention, and those are valuable, perishable assets.” – Joe Cunningham in Fix your webinar emails before your next campaign flops.