Marketing management

Martech maestros focus on internal processes — and drive external success

Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation.

Event marketing

Fix your webinar emails before your next campaign flops

A veteran copywriter gives you his framework for webinar email promotions that get clicks and registrations.

Conversations with MarTech

How to use video to bolster your GTM strategy

Struggling with low engagement? Don’t let emails go ignored. See how video and AI can transform your GTM performance.

Marketing artificial intelligence (AI)

FLUQs: Answer the hidden questions or vanish in AI search

Your brand isn’t competing for rankings anymore. The name of the game is reuse.

MarTech intelligence reports

Cookies are dead. Identity isn’t.

This marketer’s guide unpacks top identity resolution platforms side by side—so you can replace broken tracking with scalable, compliant solutions before your competitors do.

B2B marketing

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.

Marketing artificial intelligence (AI)

3 marketing tasks genAI can help with — no copywriting involved

From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.

Research

State of data report

The State of Data 2025 shows how better data quality, governance, and integration are separating the AI leaders from everyone else.

Marketing management

Why marketers are leaving and what it takes to stay

Marketing is burning people out — not from weakness, but from misaligned systems. There’s a better way, and it’s already happening.

Online Event

Data and AI are rewriting the rules of marketing… are you ready to lead?

Attend MarTech, online September 17, to learn how to modernize your stack and leverage the combined forces of AI and data to enable smarter, more compliant customer experiences.

Meet the new MarTech

What else we're reading

• An ode to creativity
• Any sufficiently advanced financial instrument is indistinguishable from fraud
• What skills are you building to stay relevant?
• Stop pretending AI automation is marketing
• Tools marketers use and tools they’re obsessed with
• Bad marketer? Or bad product? How do you know?

MarTech research

• Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “By ensuring that martech systems align with organizational goals and scale with evolving needs, maestros play a critical — and often underappreciated — role in modern marketing.” – Steve Petersen in Martech maestros focus on internal processes — and drive external success.
• “‘Free’ isn’t the big sell that most companies think it is. Why? Because it isn’t free. You’re asking people to spend time and attention, and those are valuable, perishable assets.” – Joe Cunningham in Fix your webinar emails before your next campaign flops.

From Search Engine Land

• LinkedIn study reveals how B2B video ads can gain +129% engagement lift
• Google Search adds Gemini 2.5 Pro, AI Deep Search, and agentic local calling
• Google Ads tests expandable summary row in Channel Performance Report
• LLM perception match: The hurdle before fanout and why it matters
• Your website still matters in the age of AI