The short supply of new vehicles, which has significantly impacted the incentive dollars dealers typically receive from OEMs, means dealers must more closely scrutinize their customers’ buying capacity to maximize profit potential on each transaction this summer.
Today’s customers expect to be able to shop when, where and however they want. Elead will help you stay on top of things, from providing reliable online pricing to connecting with consumers at any stage of the purchase process. Click Here
Lead Quality and Close Rates: Why They Matter More Than Ever
Now that we are seeing close rates up year over year, it’s time to focus on how you can come back strong with strategies to direct that pent-up consumer demand back to your dealership.
Two-door and the first-ever 4-door ’21-model-year Broncos are being shipped to Ford dealerships from the Michigan Assembly Plant, which underwent $750 million in upgrades and added 2,700 jobs – raising total employment to 4,900.
XL Fleet already has converted more than 4,000 vehicles originally built by Ford, General Motors and Isuzu into gasoline-electric hybrids, and commercial business allowed to triple its revenue in 2020 despite the pandemic, according to company executives.
Over-the-air updates, a native navigation system that lives in the cloud for real-time traffic information, user profiles that can move from vehicle to vehicle and a voice interface are among the new features to be found on the optional 14-in. touchscreen.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at [email protected]. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...