WardsAuto Dealer 5
WardsAuto Dealer 5
 

JUNE 16, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, June 16. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Fewer Summer Incentives Challenge Auto Retailers, OEMs

The short supply of new vehicles, which has significantly impacted the incentive dollars dealers typically receive from OEMs, means dealers must more closely scrutinize their customers’ buying capacity to maximize profit potential on each transaction this summer.

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2.

Client Engagement Strengthens Dealer-Customer Bond

Dealers need to be willing to disrupt their habits and think like their customers. By keeping client engagement in mind, anything is possible.

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Lead Quality and Close Rates: Why They Matter More Than Ever

Now that we are seeing close rates up year over year, it’s time to focus on how you can come back strong with strategies to direct that pent-up consumer demand back to your dealership.

 

3.

Ford Building Sixth-Gen Bronco After 25-Year Hiatus

Two-door and the first-ever 4-door ’21-model-year Broncos are being shipped to Ford dealerships from the Michigan Assembly Plant, which underwent $750 million in upgrades and added 2,700 jobs – raising total employment to 4,900.

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4.

Electrification Specialist XL Fleet Sets Up Shop in Michigan

XL Fleet already has converted more than 4,000 vehicles originally built by Ford, General Motors and Isuzu into gasoline-electric hybrids, and commercial business allowed to triple its revenue in 2020 despite the pandemic, according to company executives.

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5.

All-New Lexus NX Small CUV Invites Personal Touch

Over-the-air updates, a native navigation system that lives in the cloud for real-time traffic information, user profiles that can move from vehicle to vehicle and a voice interface are among the new features to be found on the optional 14-in. touchscreen.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at [email protected]

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...