Disney ad boss Rita Ferro said the company expects to reach its goal of automating 50% of its ad sales this year.
Disney plans to extend Hulu's ad targeting options to Disney+'s ad tier Disney ad boss Rita Ferro said the company expects to reach its goal of automating 50% of its ad sales this year. Additional coverage: Calculating how YouTube Shorts ad revenue will be split is more like doing taxes than basic arithmetic, as this video explainer breaks down. Alphabet plans to cut 12,000 jobs, a development that comes as advertisers note a gradual shift in how Google deals with its largest paying customers. Artificial intelligence may not be taking over media agencies' jobs yet, but some of this technology is already sitting, and working, next to you. More in this Digiday+ Media Buying Briefing. Many smaller mobile gaming companies rely on brands' advertising dollars to stay afloat, and as those dry up, they are likely to turn toward acquisitions as a potential emergency exit. Other things to know about Video advertising platforms are helping brands ensure ads are safe while taking campaign performance and audience makeup into account. Produced in partnership with Marketecture. While predicting consumer behavior can be challenging, investing in high-quality content creation and content strategies are vital steps for surviving in a market focused on meeting consumer needs. Sponsored by Zephr. Advertisers and brands are employing a variety of features to support their social commerce efforts, including shoppable ad formats and functionalities. Sponsored by Flowspace. | | |
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