Disney plans to extend Hulu's ad targeting options to Disney+'s ad tier Disney ad boss Rita Ferro said the company expects to reach its goal of automating 50% of its ad sales this year. Additional coverage: - Calculating how YouTube Shorts ad revenue will be split is more like doing taxes than basic arithmetic, as this video explainer breaks down.
- Alphabet plans to cut 12,000 jobs, a development that comes as advertisers note a gradual shift in how Google deals with its largest paying customers.
- Artificial intelligence may not be taking over media agencies' jobs yet, but some of this technology is already sitting, and working, next to you. More in this Digiday+ Media Buying Briefing.
- Many smaller mobile gaming companies rely on brands' advertising dollars to stay afloat, and as those dry up, they are likely to turn toward acquisitions as a potential emergency exit.
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| | | | | Disney ad boss Rita Ferro said the company expects to reach its goal of automating 50% of its ad sales this year. | | |
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howdy! | | | | | Calculating how YouTube Shorts ad revenue will be split is more like doing taxes than basic arithmetic, as this video explainer breaks down. | | |
| | | | | Brands are finding social platforms such as TikTok to be one of the most effective tools for engaging digital audiences via premium video. | | |
| Advertisement |  | | |
howdy! | | | | | Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. | | |
| | | | | Advertisers are turning to creator-driven platforms as they strive to make their ad dollars work smarter and reach loyal audiences with personalized experiences. | | |
howdy! | | | | | Smaller mobile gaming companies are likely to feel the squeeze of the recession earlier than the Zyngas of the world. Many rely on brands’ advertising dollars to stay afloat, and as those dry up, they are likely to turn towards acquisitions as a potential emergency exit. | | |
| Advertisement |  | | |
| | | | | In navigating a world without third-party cookies, sell-side targeting is enabling advertisers to control and differentiate their supply chain to drive improved campaign performance without sacrificing the scale they require. | | |
howdy! | | | | | Even large advertisers note that Google is asking them to work with third parties. | | |
howdy! | | | | | In the past two years, 39 of Comscore’s top 50 news publishers set up a TikTok account, but there’s still no hard and fast rule to be successful on the app. | | |
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