| | | | | | Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience. Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a user’s attention and interest within seconds. |
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| | Our brand new online course, Fast Track to Modern Marketing, provides you with the practical and strategic skills to ensure your marketing is effective in the digital age. Taught by Ashley Friedlein, Founder of Econsultancy Powered by Econsultancy’s Modern Marketing Model (M3) Best in class content and up-to-date industry expertise Fully CPD accredited Accelerate your marketing career now. | |
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| | | | | | | The 12th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, and covers key topics such as marketing automation, segmentation, personalisation and optimisation for different devices. The future of email also has its own dedicated section, including questions on artificial intelligence and predictive analytics. |
| A Marketer’s Guide to AI and Machine Learning will demystify artificial intelligence (AI) and machine learning (ML), provide an update on the current adoption of AI and ML and explain how organisations can use AI and ML in marketing, ecommerce and customer experience. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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