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Featured Blog article
Travel and telco the worst performing industries for UX ahead of Google's mobile update
about 24 hours ago

Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience.

Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a user’s attention and interest within seconds. 

What are the benefits of multi-touch attribution?
about 18 hours ago
Marketing and machine learning: From data analysis to creativity at scale
about 20 hours ago
A day in the life of... head of culture marketing at Wasserman
about 23 hours ago
Why customer data platforms may have a more limited future post-GDPR & Cambridge Analytica
1 day ago
How Northwell Health uses human stories behind innovation, not scare messages
2 days ago
How can financial brands improve clarity of copywriting?
2 days ago
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New online course

Our brand new online course, Fast Track to Modern Marketing, provides you with the practical and strategic skills to ensure your marketing is effective in the digital age.

  • Taught by Ashley Friedlein, Founder of Econsultancy
  • Powered by Econsultancy’s Modern Marketing Model (M3)
  • Best in class content and up-to-date industry expertise
  • Fully CPD accredited

Accelerate your marketing career now.

Book now
Digital Jobs
Michael Page Digital: Digital Delivery Manager
Michael Page Digital: Communications Copywriter
Better Placed: Customer Experience Executive
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Featured Research
2018 Email Marketing Industry Census
4 days ago

The 12th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, and covers key topics such as marketing automation, segmentation, personalisation and optimisation for different devices. The future of email also has its own dedicated section, including questions on artificial intelligence and predictive analytics.

A Marketer’s Guide to AI and Machine Learning
14 days ago

A Marketer’s Guide to AI and Machine Learning will demystify artificial intelligence (AI) and machine learning (ML), provide an update on the current adoption of AI and ML and explain how organisations can use AI and ML in marketing, ecommerce and customer experience.

View all Research
Upcoming Training
Marketing Automation -
London, 29 Jun 2018
Multichannel Marketing and the Customer Journey - 2 places left
London, 29 Jun 2018
Online Copywriting - Advanced - 5 places left
London, 29 Jun 2018
Converting customers through Persuasive Design - 1 place left
London, 3 Jul 2018
View all Training
Upcoming Events
Digital Shift Q3 2018 -
, 5 Jul 2018
The Future of Ecommerce: Engaging Today's Channel-less Customer (Bangkok) -
Bangkok, 10 Jul 2018
The Future of Ecommerce: Engaging Today's Channel-less Customer (Mumbai) -
Mumbai, 12 Jul 2018
Customer Lifetime Value: -
London, 12 Jul 2018
View all Events
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The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.
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