| | | | | | As human beings, we use our voices for conversation. When we interact with voice interfaces, therefore, our natural instinct is to apply the same rules that we would to a human conversation. We expect to be understood, but more than this, we expect the entity we’re conversing with to remember the history of our conversation and understand the context of any following remarks. |
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| A message from our sponsors: |
| The complete guide to customer loyalty |
| Marketers love customer acquisition – new traffic, new buyers, new social media fans, new email subscribers. But is your marketing missing a trick? It costs significantly less to retain customers than it does to acquire new ones, yet only 15% of companies are more focused on retention. In this guide you’ll find all the actionable advice and tactics you need to beef up an anaemic customer loyalty strategy, along with best practice examples from a range of industries. |
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| | | | | | | The APAC Ecommerce Quarterly is a series of presentations by Econsultancy that curates the latest trends and developments in ecommerce in the Asia-Pacific region. It is a collection of recent trends, and is a guide to what you should be keeping an eye on. |
| 'Ecommerce: Third-Party Marketplaces for Retailers' considers the pros and cons of third-party marketplaces, covering components such as merchandising, optimisation and pricing, as well as strategic recommendations. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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