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| The complete guide to customer loyalty |
| Marketers love customer acquisition – new traffic, new buyers, new social media fans, new email subscribers. But is your marketing missing a trick? It costs significantly less to retain customers than it does to acquire new ones, yet only 15% of companies are more focused on retention. In this guide you’ll find all the actionable advice and tactics you need to beef up an anaemic customer loyalty strategy, along with best practice examples from a range of industries. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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