| | | | | | Biddable media is not the same as traditional media. You do not do deals, buy it upfront and report on the results later. In AdWords, for example, you bid on trillions of different data points in a live auction. So why do I keep seeing PPC as a line on the media plan? It’s a nonsense that weeds out the amateurs. |
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| | | | | | | The Digital Trends in the Travel and Hospitality Sectors report, produced by Econsultancy in partnership with Adobe, examines digital trends and evolving customer experience shaping the approach of digital marketers in the travel and hospitality sectors. |
| The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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