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Featured Blog article
If PPC is a line item on your media plan, you're not very good at it
about 21 hours ago

Biddable media is not the same as traditional media. You do not do deals, buy it upfront and report on the results later.

In AdWords, for example, you bid on trillions of different data points in a live auction.

So why do I keep seeing PPC as a line on the media plan? It’s a nonsense that weeds out the amateurs.

Three content marketing trends for 2018
about 18 hours ago
A day in the life of... head of digital marketing & media at Philips
about 18 hours ago
AudioBoom on why podcasts are an advertisers dream
about 23 hours ago
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Digital Jobs
McDonalds: Digital Operations Manager (London)
Better Placed: Digital Media Director
EMR: Digital Product Manager
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Featured Research
Digital Trends in the Travel and Hospitality Sectors
28 days ago

The Digital Trends in the Travel and Hospitality Sectors report, produced by Econsultancy in partnership with Adobe, examines digital trends and evolving customer experience shaping the approach of digital marketers in the travel and hospitality sectors.

Social Quarterly: Q4 2017
23 days ago

The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on.

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Upcoming Training
Online Copywriting -
London, 11 Jan 2018
Content Strategy & Editorial Planning -
London, 12 Jan 2018
SEO Marketing -
London, 16 Jan 2018
Fast Track Digital Transformation -
London, 19 Jan 2018
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Upcoming Events
Ecommerce: Trends, Data and Best Practice (APAC time zone) -
, 24 Jan 2018
Digital Outlook 2018 -
Singapore, 29 Jan 2018
SEO: Trends, Data and Best Practice -
, 31 Jan 2018
Email: Trends, Data and Best Practice -
, 22 Feb 2018
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The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.
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