| | | | | | More brands across multiple sectors – such as consumer packaged goods, consumer electronics and fashion – are interested in running product-led advertising on sites such as Amazon, Walmart, Best Buy,Target and others. This is because online advertising and shopper marketing is going through a major transformation which is being driven by a shift in online shopping behaviours. 55% of all product searches in the US start on Amazon, which suggests more people are searching directly on the large retail and ecommerce websites than on traditional search engines such as Google. |
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| How are you performing with email in 2018? |
| | Take part in the twelfth annual Email Census and as thanks for sharing your insights, you'll get a complimentary copy of the resulting report. The survey, carried out in association with Adestra, includes questions about email performance, strategy, artificial intelligence and data compliance. | |
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| | | | | | | A Guide to Customer Experience Management covers the practical steps organisations can take to make themselves more customer-centric and how to implement data-led strategies that will help them understand their customers. |
| The new Lessons from Black Friday report will consider the latest trends and statistics from Black Friday 2017 and highlight the key challenges that retailers should be aware of for 2018. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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