More brands across multiple sectors – such as consumer packaged goods, consumer electronics and fashion – are interested in running product-led advertising on sites such as Amazon, Walmart, Best Buy,Target and others.

This is because online advertising and shopper marketing is going through a major transformation which is being driven by a shift in online shopping behaviours. 55% of all product searches in the US start on Amazon, which suggests more people are searching directly on the large retail and ecommerce websites than on traditional search engines such as Google.